Over time, many website features become outdated. This includes everything from the design that you see to the functionality hidden in the code. With a website redesign, you can improve the function and user experience of a website—not to mention optimize it for more conversions (conversion rate optimization). With a successful website redesign, you’ll see an increase in dwell time on your website, increased traffic, increased leads, and an increased conversion rate.
Your website is arguably your most important marketing asset, but it’s not enough to just HAVE one. Your website should be your 24/7 sales representative, and if it isn’t churning out leads and sales, you need a redesign.
Consider these statistics:
- A single bad experience on a website makes users 88% less likely to visit the website again
- Your website’s conversion rate could increase by 200% to 400% with a well-designed interface
- 48% of people say a website’s design is the number one factor in deciding the credibility of a business
To put it simply, the way your website looks and functions matters to your bottom line. Your website should be beautiful, thoughtfully laid out, and conversion-focused. Pure Web Group, can help with this.